TLDR; Most coaches face an impossible choice: compromise client privacy with AI tools or get left behind. As a pilot coach, you're helping us build the third way—ethical AI that amplifies human connection while protecting what matters most.
Welcome to Between Sessions.
You're receiving this because you're part of our JourneyLoop pilot community—coaches who are helping shape how AI enters our profession. Not as guinea pigs, but as co-creators of something meaningful.
Why This Space Exists
Two friends on a mission
If you’re reading this, you already know me: I'm Marco, founder of JourneyLoop. Over the past few months, Michael and I have been on a mission to understand how AI is shaping the future of coaching by talking to you and many other coaches in the field. It is those conversations that shaped our product into what it is today.
With Between Sessions, I’m building a space where you can safely explore the scary stuff - the privacy fears, the ethical dilemmas, the "what ifs" that make AI adoption feel risky.
This is where you ask the hard questions, share what makes you uncomfortable, and figure out your path forward alongside other coaches who get it:
Can I use AI when my client is under NDA?
Where does my coaching data actually go?
How do I know which tools to trust?
What do I tell clients about AI in our sessions?
Through Q&A posts, video tutorials, and practical frameworks, we'll tackle these questions together. Adopting AI the right way means being thoughtful, ethical, and human-centric.
What You'll Actually Get Here
This isn't another newsletter telling you AI will revolutionize everything. Instead, expect:
Real answers to your privacy concerns, like how to handle corporate clients with strict confidentiality requirements
Video walkthroughs showing actual coaching workflows that respect client boundaries
Success Stories from coaches who've discovered blind spots they never knew existed
Practical tips that take 5 minutes to implement but change how you approach your practice
All focused on one thing: helping you become a better coach while staying true to your values.
Coming Up Next
Here's what's landing in your inbox over the next few weeks:
"Can I Use AI When My Client Is Under NDA?" The corporate privacy deep-dive you've been asking for, with real scenarios from coaches working with Fortune 500 executives.
"The Trust Evaluation Framework" A simple, systematic approach to evaluate any AI coaching tool. Print it, use it, share it with colleagues. This one's going to save you from making expensive mistakes.
Your Questions Answered. Reply to this email with what you want to know. The most common questions become posts. Your confusion becomes everyone's clarity.
This Is Your Space Too
Between Sessions is where practice becomes wisdom and where we figure this out together.
You're early adopters, yes. But more than that, you're the coaches who will define how our profession evolves. Every question you ask, every concern you raise, every breakthrough you share shapes not just this blog, but how we build JourneyLoop itself.
So here's my ask: Don't be a silent reader. When something resonates, tell me. When something doesn't make sense, challenge it. When you have a breakthrough using AI ethically with a client, share it.
What's the one thing about AI in coaching that you wish someone would finally explain clearly?
Hit reply. Let's start this conversation.
Welcome to the journey,
Marco
If you're a coach committed to continuous improvement and curious about AI in your practice - I'd love to hear from you. Share your questions, challenges, or insights at [email protected]. And if you want to see how reflective practice can deepen your coaching work, visit journeyloop.ai to learn more about JourneyLoop