Marco Lamina

Software engineer, entrepreneur, musician, and martial artist on a mission to break free from outdated systems.

Coaching Philosophy

You Don't Need More Training to Get Paying Clients. You Need Evidence.

Mar 16, 2026

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6 min read

You Don't Need More Training to Get Paying Clients. You Need Evidence.

How an AI companion builds the confidence that converts discovery calls

Marco Lamina

Coaching Philosophy

Feb 2, 2026

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4 min read

Why Coaches Need Coaches

What we discovered about blind spots, mastery, and building JourneyLoop

Marco Lamina

JourneyLoop

Why ChatGPT Feels Like Walmart (And What Coaches Actually Need)

Jan 22, 2026

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6 min read

Why ChatGPT Feels Like Walmart (And What Coaches Actually Need)

General AI tools overwhelm. Specialized tools just work

Marco Lamina

Coaching Philosophy

What Changed: AI in Coaching from 2025 to 2026

Jan 12, 2026

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7 min read

What Changed: AI in Coaching from 2025 to 2026

What coaches need to know about AI's biggest shift - and how to ride it

Marco Lamina

Coaching Philosophy

Three Expert Coaches. Three Opposite Approaches to Accountability.

Dec 12, 2025

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6 min read

Three Expert Coaches. Three Opposite Approaches to Accountability.

Why the disagreement reveals more than any of them realize

Marco Lamina

Trust & Ethics

Why Your Coaching Sessions Need AI Transparency (Not Trust)

Nov 21, 2025

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6 min read

Why Your Coaching Sessions Need AI Transparency (Not Trust)

The 3-pillar framework that transforms fear into verifiable safety

Marco Lamina

Q&A

The 90-Second Security Check Every Coach Should Know

Nov 10, 2025

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6 min read

The 90-Second Security Check Every Coach Should Know

Finally understand what encryption means (and why it matters for your coaching practice)

Marco Lamina

Trust & Ethics

7 Questions Before You Paste Client Notes Into AI

Nov 3, 2025

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7 min read

7 Questions Before You Paste Client Notes Into AI

The Samsung incident that reveals why most coaches accidentally compromise client privacy - and how to protect your practice

Marco Lamina

Trust & Ethics

The AI Mistake Costing Coaches Their Integrity

Oct 28, 2025

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6 min read

The AI Mistake Costing Coaches Their Integrity

Why 'never use AI' is both right and wrong - and what you actually need to know

Marco Lamina

Trust & Ethics

You're Not Just a Pilot - You're a Pioneer

Oct 24, 2025

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4 min read

You're Not Just a Pilot - You're a Pioneer

Welcome to Between Sessions - where growth-minded coaches navigate AI together

Marco Lamina